Austin Game Devs – Marketing Panel: Breaking Through the Noise and Building Loyal Fans


Austin Game Devs, your local IGDA affiliate, is excited to bring a panel event that impacts all aspects of game development: AGD’s Marketing Panel: Breaking Through the Noise and Building Loyal fans!

Some people just want to make games- others want to make great games that actually make it to the hands of customers. Learn what it takes to market your game, brand your studio, acquire a fanbase, foster loyalty, and garner media and industry attention. We’ll talk about how to differentiate your game from the competition and what you need to know to break through the noise. We’ll also discuss how your audience is your most powerful asset in generating buzz and what simple things you can do (starting tomorrow) to get paying customers on board to play (and pay) for your game!

Bring a pad and paper, because we’re going to have a lot of great tips and tools you won’t want to miss out on!

Free parking is available at The Domain; we recommend the Macy’s parking lot!

Our panel of experts in game development and advertising include:


Yvonne Tocquigny – Yvonne Tocquigny Branding Group

Yvonne is the founder of Tocquigny, an internationally recognized digital marketing firm located in Austin, Texas. In 2015, Tocquigny was purchased. Today, Yvonne runs a new brand consultancy for emerging companies called Yvonne Tocquigny Branding Group. This firm helps companies that want to grow to create differentiating messages, go to market strategies, and memorable brand images. Yvonne Tocquigny is an investor and mentor for startups. She is a Founding Partner and lead mentor with the Capital Factory, an Austin incubator for companies that draws business talent from across the country. She is also an investor and mentor with the ATX fund. Yvonne can be reached at


Autumn Taylor – Phaser Lock Int.
Autumn Taylor is the Media Director for Phaser Lock Interactive, an Austin-based virtual reality video game development company. The company recently launched their first game, Final Approach, for the HTC Vive and plans to release the game for Oculus Touch and Playstation VR. She graduated from the University of Texas at Austin with a degree in Public Relations and concentration in Advertising with Texas Media. She has worked with a broad range of technology clients and found her place in the virtual reality industry through her involvement with personal game development and the Austin indie game community. In addition to her work with Phaser Lock Interactive, she is also an organizer for VR Austin and contributes to local VR community-building efforts, advocating for women and diversity in the video game and virtual reality industries.


Deborah Beckman – Certain Affinity

Deborah Beckman is the Marketing & PR Director at game developer, Certain Affinity. Deborah’s 10+ years of experience in marketing various forms of entertainment, including cable network (G4TV), TV shows (American Horror Story, X-Play, American Ninja Warrior), films (The Wolverine, The Secret Life of Walter Mitty), comic books and games. Her experience runs from digital / social, grassroots, fully integrated campaigns, events and paid media. She has fantastic insight in how game studios can promote their brand/studio/product when you may not be able to discuss the product specifically. She is no stranger to working with influencers and partnering with top consumer brands/publications for cross promotion!


Cy Wise – Owlchemy Labs

Cy Wise is a games industry generalist, consultant, and sociologist residing in Austin, TX. A ten-year games industry veteran, she has worked on multiple VR titles including Owlchemy Labs’ multi-platform, room-scale title, Job Simulator as well as award-winning AAA MMO games. A graduate of UT Austin, she studied Sociology with a specialization in video game communities, and digital tribes. When she is not professionally managing VR communities, she is casually managing VR communities as a co-organizer of VR Austin. She is currently Owlchemy Labs’ multi-hat-wearing designer, marketer, writer, and community wrangler, colloquially called “Owlmancer.”


Seraphina Brennan – Trion Worlds

Perpetually surrounded by games of all types, Seraphina Brennan is the Senior Community Manager of Trion Worlds’ Austin, TX office. Armed with a psychology degree and a passion for gaming, Seraphina has been involved in a variety of titles in her career including The Lord of the Rings Online, Batman: Arkham City, the F.E.A.R. Franchise, and her current love, ArcheAge. Her work has spanned community management, creative writing, game design, in-game event coordination, livestream production, and more. Seraphina has been turning heads and helping define best practices in leading large web communities through engagement and retention campaigns through social media, community forums, and in-game community activities.

Resume Roast


Students and new entrants to the video game industry, come sharpen your resume by getting it roasted by some of the top industry veterans in Austin. Submit your resume by *EXTENDED* September 14th, for a chance to have it roasted. The first 40 resumes will be sent back with detailed notes on how to improve your resume. 5 will be chosen to be reviewed on stage by a live panel of reviewers. These “Roasters” will be breaking them down and building them back up. All in a funny lighthearted fashion that will seriously up your resume game.

Send your resume to the email address below.  If you want feedback, but don’t want to be roasted, just say so in the body of your email.   If your resume is selected to be roasted by the panel, all identifying info (name, email, address) will be removed.

Submission details:
Subject Line: Resume Roast
Document Format: Word Document. NOT a PDF
Deadline for Resume Submission: September 14th

Event: September 19th on UT Campus; Doors open at 6:30 PM – panel starts at 7:00

PARKING: San Jacinto Parking Garage

Austin Game Dev Company Showcase

Game Plan Entertainment is hosting the Austin Game Devs Showcase on August 7th sponsored by Meretz!

Awesome collection locally made games set up for demos, along with 8 VR demo stations! There is a room full of 8 gaming consoles, along with a cool arcade of 30+ games set to free-play!
Meretz has offered to sponsor free drinks and food for the event, and they will be there to show off their awesome technology that transforms your physical activity into a virtual currency which you can spend in your favorite games!

There are a few slots left for demos! If you are a developer who would like to show off your work, please email

See you all there!

Thank you to our generous sponsors and coordinators: Meretz Gaming Fitness and Game Plan Entertainment!

Escape Developer Hell Down the Fury Road – Visioneering: Indie Dev Strategic Planning Workshop


Austin Game Devs will be hosting a free  “Visioneering” workshop, facilitated by the ZFactor Group ( for indie game studios, game company founders and game teams of all kinds.

· Are you stuck in development hell?

· Have you been unable to get your team working on the right things at the right times?

· Do you have a plan on how to make money and scale?

· What is “Visioneering?”

It begins with the questions: (1) what does success look like? and (2) what is our desired future state? Working backwards from these goals, workshop attendees will use the Z-Factor methodology to identify their path forward to success. At the end of the workshop, attendees will have a plan of action!

As a workshop, to get the maximum benefit, we will be asking for small indie teams (2-5 participants, though your studio can be larger!) to attend as a group, with either a game design in mind or live or ready to launch. Teams interested in attending should apply at with their team members names, roles, game name, and company name.

If you don’t have a team or a game yet, you can still attend! We’ll have seating for those who just want to attend and learn about the Z-Factor Visioneering method. Please RSVP via our page so that we can accommodate you!

Event will be on 29 June starting at 6:30 at We Work University Park and workshop will end at 9:00 pm.

About the Facilitators:

The ZFactor Group (, provide business acceleration support to SMBs and are the pioneers of the concept of “executives-as-a-service/”. They will be hosting and facilitating this free “Visioneering” workshop valued at $1,250 when provided 1:1 to company teams. The ZFactor Group team has real-world business builder experience and are eager to inspire new thinking for achieving growth, navigating change and overcoming crisis in your new game studio!

The Video Game Producer’s Chair


O.K., SXSW is over. You have caught up on your sleep and killed off the hangovers. Onto the next big thing!
Join us for an amazing evening at our Austin Game Devs co-sponsored Video Game Gamers Unite! Meeting on April 14th., from 7pm – 9pm and our traditional Afta’ Party at Buffalo Billiards.
The April Video Game Makers Unite! Meeting is being co-programmed with the Austin Game Devs (the Austin affiliate of the IGDA) and will focus on the role of the video game producer. All aspects of a game’s production ranging from ideation, funding, game design and development, operations and getting the game out the door, published, marketed and discovered. What skills do they need to have and how do you get to be one?

The Game Producers Chair: Top Austin Game Producers Panel

Thursday, Apr 14, 2016, 7:00 PM

Capital Factory
701 Brazos Street #1601 Austin, TX

66 Gameristas Attending

The Video Game Producer’s Chair: Panel with Top 4 Austin Game ProducersThursday, April 14, 7pm – 9pm, Capital Factory & Buffalo Billiards Afta’ PartyO.K., SXSW is over. You have caught up on your sleep. Killed off the hangovers. Flossed between your ears.  Onto the next big thing!Come play full out and join us for an amazing evening at our Austi…

Check out this Meetup →

Visit to the Art Institute


Back in February, I was pleased to have the chance to speak to students of the Austin Art Institute about the challenges and excitement of working in the video game industry.  Lots of great questions and interest!  Looking forward to seeing them join the community of Austin game developers in the coming years.

Thanks to Kathy Amell, and Josh Russell, current president of the AI chapter of the International Game Developers Association for putting the event together!



GDC & SXSW bring developers and industry together in one (two?…) places and provide some of the best promotion, networking, and business development opportunities of the year. Did we mention parties? Oh, so many parties…
Make sure YOUR games play ahead of the pack and stand out by following these simple 10 tips to keeping up during one of the industry’s busiest weeks of the year.
1: Plan your day!
Check conference tracks and make sure you know where you need to be and when. Highlight your “must sees” and make sure you give yourself adequate time to make it to your venue and hold a spot for yourself. There is nothing worse than not getting a seat, especially if you’ve been waiting in an hour-long line. Not sure if your highlighted tracks are popular? Ask around your network (FB, Twitter) in advance and get the skinny on what tracks and events will be the most popular this year.
2: Dress comfortably (but not TOO comfortably…)
You’ll be on your feet all day, but you’ll also be making connections with some potentially career-making/breaking people (sometimes by complete happenstance). Put your best foot forward, stand out from the crowd, and make sure, when someone meets you, they know they can take you seriously. You want them to know that you’re a person worth partnering with and that you will respect the business development process. Don’t forget to wear comfortable business-casual shoes, bring your business cards, and have all pertinent materials (press kits, portfolio, etc.) on hand. No shame in a solid backpack or bag to stay organized.
3. Get names. Write them down.
You know that old memory trick- once you are given a business card, jot a quick note about the conversation you had with that person or something that stands out about your meeting on the back of the card. Consider bringing a notepad and having a single space where you collect all contact information for the week. You will forget details by the end of the week, so be organized and keep your contact info in a central location!
4. Don’t forget to Follow Up
Don’t let more than a week go by after making a contact without sending an email. Nothing says, “I respect you, your time, and moving forward working together” better than a solid follow up. Remind them who you are, where you met, the discussion you had at the conference. Don’t be shy – also remind them of how a relationship with you will benefit them, what you can do for them, and offer a time to follow up further in person or over the phone.
5. Identification
You may find yourself visiting another city this week. Traffic, transportation, getting into 21+ events, and collecting your credentials/registration is going to be a thing. Have your identification ready to go from the moment you hit the airport to the moment you go grab your badge. Don’t hold the team up; have your ID ready to go.
Don’t forget to keep your devices (phones, computers) charged, and get them charged when you have a moment. Bring a small external battery pack, if necessary. This will help you stay in the loop and not miss out on important emails, staying social, and inevitable changes to time and location of conference events.
7. Get noticed online!
What are your social media handles, promotional hashtags, and other digital assets that you need promoted? Connect with new friends fast by following each other on social (bring that 3DS for StreetPass connections, too!) and take some solid photos and footage of the events. Post what you can and look for event hashtags to tag/mention! This will help bring attention to your company, game, or project. Grab one of these FREE Zymge Social Media Stickers! Be part of the global conversation WHILE it is happening, and capture the attention of onlookers with your visuals.
8. Don’t over do it. (How much fun is too much?)
Remember to sleep, eat, and recharge your own batteries. Common sense, right? Nope! And we’ve all been there. Be cautious and safe where alcohol consumption is concerned. Make sure you leave enough energy in the tank to survive the entire week. After the least day, you still need to load out, make it home, and complete your follow-ups quickly. Survive by getting a solid breakfast in, bring a light snack, and don’t party too hard. That being said, some of your best networking will happen in the after hours, and nobody wants to partner or work with a total stiff. So get in there, tiger!
9. Have your promotional materials handy
Keep your promotional kit compact and easy to hand out as you go. Don’t over do it! People don’t want to carry a crate of your materials around with them. Give them all the best information and contacts, links or information to get more info. Travel light and help your fellow conference attendees do the same thing.
10. Austin Gaming, represent!
Represent the Austin Game Dev community well. We have the best talent in the world, and we want companies, publishers, and distributors to know that Austin is where best-in-class game development is happening. When one of us wins, it’s a victory for the ENTIRE game development community.


Join your Austin Game Devs Leadership for the Austin – IGDA “2015 Retrospective and 2016 Plan” Meetup!


Join Austin Game Devs on Monday, March 7 to review our accomplishments from 2015 and to discuss strategic planning in 2016.

Chapter leadership will unveil our 2016 mission, how it corresponds to the greater Austin game development industry, event programming themes, and welcomes community input on which direction to take the chapter as we venture forward with new purpose and goals.

Join us for a meal and drinks, as well! We are excited to see what our friends (new and old) are up to and continue to provide our game development community with the resources needed to make Austin THE place for developers to work, grow, and create the highest quality products in the industry!

Bank of America / Merrill Lynch 2016 Austin Technology Innovation Forum

2016-02-18 12.52.16

Along with a number of other representatives of the video game industry (nice seeing you Todd Coleman and Gordon Walton), I had the chance to attend Bank of America’s most recent Austin Technology Innovation Forum yesterday at the W Hotel.  Great talks by a number of interesting panelists and speakers.

No surprise that security was a top consideration.   The variety of topics, risk vectors and potential fixes is staggering.

2016-02-18 09.29.27

Lots of good discussion on how tech is transforming society; key areas: mobile, social, and big data – all considerations for game developers.  The “Internet of Things” is coming along fast – what kind of games can we make if everything is interconnected?  Interesting omission (at least at the macro level): VR.

2016-02-18 10.48.30

Thank you Bank of America and Merrill Lynch for the great event!  Looking forward to 2017.